Dateline Oct. 10, 2002: Push Nevada Cancelled

April 29th, 2009

According to Variety, Push, Nevada, the beleaguered show airing against CSI and NBC’s Must See TV will be formally cancelled this morning. The Oct. 24 episode will be the final episode.

The show, produced by Ben Affleck and Matt Damon’s production company, Live Planet, has struggled for audience since it first aired. ABC premiered the show on a Tuesday night and repeated the episode in its regular time slot hoping to jump start the audience.

It seems that even a $1 million prize was not enough to generate sufficient viewers to keep the show alive. Push posted a 3.2/5 rating last week putting it in 93rd place for the Prime Time on the major broadcast networks. Reportedly, even SpongeBob SquarePants, a cable children’s show on Nickelodeon is posting better numbers.

Push, Nevada was created as a hybrid television show, online game with the intention of giving away over $1 million to the first lucky viewer to solve the mystery of Push. Although all of the hints and clues are completely contained in the actual show, Live Planet created a number of websites to supplement the show and provide interactive content during the week.

The official Message Board has over 9100 members. Even though the clues were made blatantly obvious, almost 40% of those polled by ABC felt lost and presumably were not sure about the answers.

ABC is allowing Push sufficient air time to provide the clues necessary to complete the hunt for the million dollar prize. As a result of the cancellation, the final episode and presumably next weeks episodes will be changed to insert the clues. A quick check of tvguide.com shows that the final episode has not yet been named.

One Response to “Dateline Oct. 10, 2002: Push Nevada Cancelled”

  1. admin Says:

    Quoted from ABC Entertainment’s Press Release, ABC has confirmed that Push, Nevada will only air through October 24th. The remaining clues will be placed in the three episodes remaining and the $1 million prize will be awarded subject to revised rules not yet posted on ABC’s website.

    From ABC:

    In a move designed to strengthen the ABC Television Network’s overall performance, Susan Lyne, president, ABC Entertainment, today announced several changes to the Network’s lineup.

    Push, Nevada will air until Thursday, October 24, culminating the critically-acclaimed series’ run with the seventh episode. Viewers who have been playing along with the game that is woven into the weekly episodes will still have the chance to win the grand prize, in excess of one million dollars. Details will be announced shortly and revised rules will be posted on abc.com.

    Both ‘That Was Then’ and ‘Push, Nevada’ are creatively very strong, but we were simply unable to attract a mass audience for them,” added Ms. Lyne. “We want viewers of ‘Push’ to see the outcome of Prufrock’s investigation, and airing it through the seventh episode will give closure to the storyline.”

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