Dateline Jan. 12, 2003: BMW Films Season 2 Immersive Game Ends in Vegas

March 28th, 2010

BMW Films gave away a 2003 BMW Z4 Roadster last night. The endgame in Las Vegas was the culmination of an extensive online scavenger hunt three years in the making.

The online game was discovered by following a [uncaptheride.com mysterious link] denoted with the symbol :k: found at an Apple website.

The goal was to follow the clues online to uncover six keys. By mailing the list of keys along with a self-addressed, stamped envelope, players received an envelope containing an entry for a chance to win the BMW. Out of several thousand players who began the search, only 250 became eligible for the top prize.

At least four members of the various ARG communities were present for the endgame in Las Vegas. You can view three accounts of last nights events at Unforums. The live event brought players from around the United States to the Stratosphere and face to face with some of the actors in the short films from [BMW Films].

The lucky winners, Mr. and Mrs. Jonathan Fisher, are newlyweds from Bellingham, Washington. They’ll be driving home in their new [2003 Z4 Roadster].

Unfiction has a complete write-up of the live event, including plenty of pictures, compliments of Steve Peters.

This was the second game sponsored by BMW Films. They have run one for each of the two seasons they’ve been producing films. According to Steve, who spoke with the winners, the PMs, and quite a few other folks behind the scenes, “As far as what the PMs told me about a third BMW Films game? I wouldn’t know. I’m just a pawn. ;)

Leave a Reply